Trends

Spring/Summer 2010

This season we saw 4 main trends walking down the catwalk.  There was a lot of contrasting going on from heavy military chic by CHLOE to soft pretty pastels by CHRISTOPHER KANE and from delicate white by JILL SANDER to cyber printing by ALEXANDER MCQUEEN.  

For Utility (millitary) you saw khaki, shorts, double denim, beautiful workwear boots and the classic white shirt.

For Pretty you saw frills, luxurious lace, socks with shoes (this is going to be huge!), powder-puff pastels, velvets and raw tailoring which looks fantastic.

For White you saw romantic fragile garments, laayering, ruffles, off course the classic white shirt and hairbows which we saw with CHANEL's revolution of the grey striped hair.

For Cyber you saw metamorphic prints, ergonomic cuts, ikat print, scribbled crayon (colour), statement bold necklaces which have continued on from A/W 2009 and computer generated snakeskin by ALEXANDER MCQUEEN.

Best High Street and Online Stores For Trends

Utility

All Saints, Topshop, French Connection, H&M, Warehouse, River Island, Zara, Guess, Boohoo.com, asos.com

Pretty

Topshop, New Look, International, River Island, Miss Selfridge, Oasis, Schuh, Next, Very.com, asos.com

White

River Island, Matalan, New Look, Warehouse, Zara, H&M, Next, asos.com, littlewoodsdirect.com

Cyber

Topshop, River Island, New Look, H&M, Miss Selfridge, Next, International, asos.com, Boohoo.com